Associate Director, Audience Development
The New York Times

Mat Yurow is the Associate Director, Audience Development for The New York Times Company. He leads a team responsible for extending the reach and engagement of The New York Times' content through external marketing channels and on-site optimization. His group functions as an in-house media agency for several teams, including subscription acquisition, retention, mobile marketing, newsletters and advertising. Prior to working at The Times, Mat led social strategy for the AOL Brand Group, HuffPost Live and Bloomberg News.